James De La Vega / Harlem - Graffiti Artist, Painter, Photographer, Educator, Activist, Thinker - Spanish Harlem aka East Harlem/El Barrio Shop Online - De La Vega T-Shirts
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James De La Vega is an artist who lives and works in New York City's Spanish Harlem (aka East Harlem/El Barrio); he has a store on St. Mark's Place in the East Village. He is known primarily for his murals and the chalk drawings he creates on public surfaces such as sidewalks. His murals can be found all over East Harlem, and his chalk drawings may show up anywhere in the city. His street drawings, almost always chalk, are usually accompanied by aphoristic messages such as "Become Your Dream." Legally, much of his work qualifies as graffiti, although many put them in a separate genre.

De La Vega's appreciation for his Puerto Rican heritage is also evident in much of his work, as are the tensions over the state of his neighborhood. In the late 1990s and early 2000s, gentrification began creeping north of 96th Street, the traditional border between East Harlem and the Upper East Side. Several of De La Vega's works take note of this cultural incursion. In a mural and in print, he writes, "Don't think we haven't noticed the 96th Street border moving north."

The public and counter-cultural nature of some of his work has gotten him into trouble with the law on more than one occasion. In July 2003, De La Vega was charged with vandalism for a mural he painted on a blank wall in the Bronx. He was offered one year's probation in exchange for a guilty plea, but that would have required him to state that his intent was to "damage" property. He refused to say this. As a result, in June 2004, he faced trial for the offense, and a judge found him guilty. After apologizing to the building's owner, De La Vega was sentenced to 50 hours of community service(NYT Oct 2004). But police are not the only people disturbed by De La Vega's work. Some of his opponents relentlessly deface even his most elaborate murals

De La Vega used to maintain a studio and small store (which sells his art work and El Barrio-themed t-shirts of his own design) on 104th Street and Lexington Avenue in Manhattan, but he moved it in 2005 to the East Village on St. Marks place between 1st Avenue and Avenue A.

In the summer of 2004, De La Vega began organizing a write-in campaign for state senator, representing East Harlem and the Bronx. He re-painted the awning of his studio to reflect this effort, but, oddly, also repainted the steel shutters over his studio to honor Olga Mendez, his chief opponent in the race.      (From: Wikipedia Encyclopedia) ....Read more

Artist James De La Vega Wages a Write-In Campaign for State Senate

De La Vega, 32, is best-known as an artist who is equal parts Keith Haring and Francisco de Goya, mixing a quiet idealism with searing social commentary.
His murals, with adages such as “Sometimes the King is a Woman” and “Become Your Dream,” dot East Harlem’s landscape, sometimes spanning half a block. His iconic motif is two lovelorn fish gazing at each other from separate fishbowls. In some murals, one fish takes a leap into the other’s bowl. It is nearly impossible to walk in the neighborhood without spotting someone wearing one of De La Vega’s T-shirts.
(From: The Columbia Graduate School of Journalism, 2004) ....Read more









De la Vega is well known in Spanish Harlem for his vivid murals that transformed East Harlem's stale bricks into statements of Latino Pride featuring murals/paintings of Puerto Rican rapper Big Pun (R.I.P.) to Tejana singer Selena (R.I.P.), just to name a few of his Latino-themed subject matter. A graduate of Ivy league college Cornell University, James is an intelligent and ambitious artist who just opened a brand-new East Village gallery in Lower Manhattan, the former East Harlem fixture is excited with his new Galeria De La Vega, his gallery is located at 102 St. Marks Place New York, NY 1000













BECOME
YOUR
DREAM
"THE PRESSURE
OF SURVIVAL
IN THE BIG CITY
WILL MAKE YOU
LOSE SIGHT
OF YOUR DREAM...
HANG IN THERE."
YOU
ARE YOUR
BEST INVESTMENT

James De La Vega, an East Harlem native street artist and muralist, was creating chalk drawings on 5th Avenue. De La Vega signed and distributed a variety of free souveniers, including hats and t-shirts to the many fans who watched him work. If you're unfamiliar with De La Vega, you may still be familiar with his work. Particularly present in the East Harlem area, De La Vega is well known for creating street art -- leaving chalk sketches and meaningful phrases to accompany them while he travels throughout the city. You can view De La Vega's work on a sidewalk near you, or at his gallery on 104th & Lexington.

Educated at Cornell University and an icon of his native Spanish Harlem where he runs a gallery displaying his paintings, James De La Vega has been described by David Gonzalez of the New York Times as "a hybrid between a street kid and an Ivy League guerrilla performance artist. He surfs among the personas of mayor of the block, eccentric artist and entrepreneur with relative ease." De La Vega is also revered and respected by the youth of East Harlem, and the greater Manhattan area beyond, where his chalk paintings adorn the urban environment.

Other long-time residents recall similar scenes from East Harlem's past. On East 100th Street, José de la Vega and his friend Tony Lopez reminisce about their childhood in front of a newly renovated building flanked with vacant lots full of weeds and soggy cardboard boxes. De la Vega has lived most of his life in Harlem since his family moved from Puerto Rico when he was two months old. "Back in the days when I was a little kid, there was a lot of mugging, you couldn't walk with a leather jacket, you couldn't walk with a Levi's jacket, they would take it from you," he said.
De la Vega is thrilled that violence is decreasing and welcomes the new faces in the area. He said, "I like it, because now it's a mix of Hispanics, black and whites. And I know we're getting along real fine, and there's no violence." He commented that rents are going up however, and that many low-income Hispanic and black residents may not be able to enjoy their new sense of security for much longer.
"A lot of landlords, the word is getting around," said De la Vega, "They're starting to rent a lot of apartments to the people from downtown because those people are willing to pay that rent and can afford the rent." Lopez is the superintendent of nine buildings on East 100th Street. Lopez said, "Before, the owners, they didn't fix the buildings. Now they start fixing it, making it brand new." De la Vega nodded, adding, "The Hispanics, they're moving them out to the Bronx."

Operation Impact
May 01, 2003
By Sarah Elizabeth Garland.
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